We’re excited to officially launch the director’s cut of the Target C9 Active Apparel video. Shot this past summer on the streets of San Francisco, the video was produced by JCP in collaboration with Minneapolis based Knock Inc. This version of the edit is a cut-down from the original 9 minute spot currently playing inside the San Francisco’s recently opened City Target. Be sure to check out the Video Preview post which offers additional insight into the storyline as well as how the project came together.
For the director’s cut, Jonathan worked closely with Chadwick and the team at Splice to pull some select shots and sequences and shorten the overall edit by about 3 minutes. Our project tapped a broad palette of crew from Los Angeles, San Francisco, and Minneapolis to capture the “day in the life” storyline required to tell the full narrative of the multiple activities that take place throughout an active day on the streets of San Francisco.
It’s been quite a year for Jonathan, including recent travel to Buenos Aires, Argentina. 2012 is nearly wrapped and we’re already looking forward to a what’s in-store for 2013. On the horizon are many updates to Jonathan’s portfolio, website and director’s reel, as well as new projects in the works… Yippee!
