Jared Leeds teamed up with Bohan for Blue Cross Blue Shield of Tennessee on a two-part shoot. In May, they spent 4 days in Knoxville and Chattanooga shooting a variety of subjects on a playground & at a school that has implemented the GoNoodle program, where kids get up and move their desks to create space so that can follow along to GoNoodle videos which give them short spurts of exercise to help them focus better.
Part 2 of the imagery library took them back to Knoxville and the NICU (Neonatal Intensive Care Unit) at the East Tennessee Children’s Hospital, photographing nurses and volunteer Cuddlers who come in to soothe babies that have been born with a dependency to prescription drugs. The name on the tag is not the baby’s actual name but of our exuberant broadcast producer.
The name on the tag is not the baby’s actual name but of our exuberant broadcast producer.
See more of Jared’s work at www.jaredleeds.com