Mark was requested to supply Advocate Healthcare with any stock imagery that would apply to the specific concepts in the agency’s layout. Mark had a few shots that were applicable but the remaining 7 were more specific than he had available. Thus Mark spent his Memorial Day weekend asking favors of friends, neighbors, his employees and family to help produce the remaining 7 shots on no budget. He created a “made to order” stock collection that Advocate fell in love with. Not only did Advocate purchase the additional 7 shots Mark created for them, but subsequently he was awarded their 2010 branding campaign shooting 7 days alongside TV. .
