The start of 2011 opened up with a project for Purina via Colle+McVoy in Palm Springs, CA. Jonathan was last out in the area during January of 2009 at the Palm Springs Kennel Club dog show and back to refresh the campaign with some new imagery.
As can be expected for the Palm Springs area, the weather cooperated beautifully for Purina’s “This Could Be The Year” campaign. Over three days of fierce competition, he photographed 15 different breeds ranging from puppies all the way up to the finalists being evaluated for the coveted honor of, “Best in Show.”
Thanks to all at Colle + McVoy for another great shoot as well as everyone at Purina for allowing Jonathan to get close to the owners, handlers, and dogs during the often intensely competitive moments.