We are now able to share work shot by Jonathan last summer for Hunt Adkins & their client – United Health Group. The creative team concepted visuals for a recruitment lifestyle piece, centered around a select group of superstar employees of United Health Group. Jonathan photographed 2 scenarios for each employee; one illustrating their work life and the other representing an active experience they excelled at during their personal time.
Both images had to feel iconic in nature, demonstrating that the top employees at UHG work hard and play hard with equal amounts of balance and poise in their lives. The result is imagery that illustrates heroic, knowledgeable and strong, yet approachable as members of the greater team.
The project took JCP & crew to many locations in and around the Minneapolis area including various UHG campus environments to create the custom imagery for nearly 20 employees.
Stay tuned for updates to the portfolio, film reel, and the next iteration of the Newsprint promo!
See more of Jonathan’s work at http://www.jonathanchapman.com