UCare, like all healthcare insurance providers nationwide has been gearing up to embrace the changing healthcare laws. Jonathan & team, hired by Initio worked on four individual concepts to illustrate a series of lifestyle images for UCare’s new enrollment program.
Produced just outside the Minneapolis metro area, JCP & crew shot over 2 days. The creative allowed for freedom & spontaneity to capture moments that naturally unfolded with great talent Shown are some favorite selects as well as several final images that are currently featured on billboards, buses, online, as well as in print-ads. In addition to stills, motion clips were captured throughout each of our four scenarios. The :30 edit shown was produced by JCP to provide the creative team a sampling of the varied motion elements they came away with.
The shoot ended with some mid-summer fun that included the crew taking turns cruising the lake on the client’s jet-ski. Read more on Jonathan’s blog & visit his work at JonathanChapman.com