Martin Sundberg for Polar

Martin Sundberg for Polar


Training through the night .  
Under the stadium and city lights Martin Sundberg teamed up with Polar, Isobar Finland and two world class athletes to launch the new Polar M430 running watch, GPS and HR Monitor. 

Real athletes and real world conditions.  This production took place in downtown Oakland, CA over the course of two evenings… sun down to sun up.  Professional triathlete Madi Serpico training speed work on the track and William Leer  took on urban obstacles in the quiet city night.

Martin’s team moved fast and captured the natural conditions with their own lighting to enhance the drama, delivering the authentic and dramatic imagery the client wanted to fuel this campaign. To view more images from this inspiring shoot please visit our Polar gallery at www.martinsundberg.com/featured-projects/polar