Jonathan Chapman for Lands’ End Workwear

Jonathan Chapman for Lands’ End Workwear

Jonathan Chapman and team ventured to Sanborn Canoe Co.   to shoot a new campaign for Land’s End Workwear that began at 5 a.m. on a woodpile lined driveway a stone’s throw from the Mississippi River.

Working with sawdust sprinkles in their coffee, vintage hand tools, saws, and sanders, JCP and team photographed the cast and family behind Sanborn Canoe Co, creating a brand film and library of still images highlighting Landss End’s “Workwear” line of clothing and apparel. 

Crew High – Drooling over Sanborn’s collection of paddles, canoes, and outdoor swag. A paddle proudly now hangs at JCP HQ as a sweet reminder of a favorite production to date.

Hands on Deck – The Gren Group, Tanya Silver, Kyle Ramsey-Moe, Nicolas De Miranda, Ashlee Ellert, Justin Silvis, John Fontana, Lily PIke, Cj Eigenschenk, Hanna Murray, Ren LaDassor, Jimmy McCune, Brienne Neumann, Josh LeClaire, Midwest Mohos, CoElement, The Musicbed